Conference information
SAVE THE DATE - 2027
Charting What's Next
2027 Theme
In a time of rapid change across the global sport industry, Charting What’s Next invites scholars, educators, practitioners, and industry leaders to explore the forces shaping the future of sport business. From media disruption and shifting fan expectations to women’s sports, global markets, new investment models, and data-driven decision making, the sport landscape is being redrawn in real time.
The 2027 GSBA Conference invites participants to examine what is emerging, what is accelerating, and what must be reimagined. As sport continues to connect with entertainment, technology, tourism, health, education, and entrepreneurship, new opportunities are emerging across every level of the industry. These changes raise important questions about how sport is created, experienced, monetized, governed, and studied. Sessions may explore topics such as global sport markets, athlete entrepreneurship, sport technology, fan engagement, sponsorship and branding, sport tourism, NIL and athlete identity, esports, leadership, analytics, and the changing business models shaping the industry.
Charting What’s Next asks us to look forward with curiosity and purpose. Together, we will examine where sport business is headed, challenge familiar assumptions, and identify the ideas, research, teaching practices, and partnerships that can help navigate the next era of global sport.
Ready to ATTEND IN 2027?
REGISTER TODAY AND VIEW OUR CALL FOR ABSTRACTS
Booking information
Please contact our travel agent directly via the information below to book your room on the ship.
Email: kerstin@variety-travel.com
Phone: (239) 513-0772 or 800-843-4887
Address: 5621 Strand Blvd, Ste 309,
Naples, FL 34110
CALL FOR ABSTRACTS
Call for Abstracts
We are pleased to announce that abstract submissions are now open for the 2027 Global Sport Business Association (GSBA) Annual Conference, scheduled for February 18–21, 2027.
This year's conference offers a unique opportunity to engage with fellow scholars and educators while sailing aboard the MSC Seashore cruise ship, departing from Port Canaveral (Orlando), FL.
The 2027 theme, Charting What’s Next, brings together scholars, educators, and industry voices to examine the forces redefining the global sport landscape. From media transformation and changing fan expectations to new investment models, the rise of women’s sports, and data-driven decision making, the conference explores how research and practice can help navigate the next era of sport business.
The GSBA Conference provides a platform for interdisciplinary exploration of sport business, entrepreneurship, innovation, and pedagogical approaches. We welcome research from all fields that is theoretical, empirical, or applied in nature, as well as innovative teaching cases and classroom practices.
Abstract Submission Deadline: August 1, 2026
Tracks for Submission:
· Sport Business (e.g., marketing, management, finance, economics, policy)
· Entrepreneurship and Innovation (e.g., NIL, sport-tech, funding models, digital transformation)
· Pedagogy (e.g., teaching cases, instructional innovations, experiential learning, curriculum design)
Conference Features:
· Research Grants
· Doctoral/Student and Early Career Consortium
· Networking Opportunities
· Student Case Competition – New this Year!
Submissions may be for oral presentations or poster sessions.
We encourage contributions from scholars across disciplines who are engaged in advancing research, practice, and education in sport-related fields.
Copyright © 2026 Global Sport Business Association - All Rights Reserved.
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